Why do things taste better when you drink them through a straw?

Yes, I am being totally serious. I had some cranberry juice that, when I drink it straight up, is super bitter, but when I drank it through a straw it tasted better. The same thing with sodas!! I really would like to know what drinking through a straw has to do with my sense of taste! My roommate said it was... show more Yes, I am being totally serious.
I had some cranberry juice that, when I drink it straight up, is super bitter, but when I drank it through a straw it tasted better. The same thing with sodas!! I really would like to know what drinking through a straw has to do with my sense of taste!
My roommate said it was because I was "savouring". I have no idea, but I do get strangely curious about that kind of thing.
Update: Oh, yeah!! I am only talking about liquids!
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